Top SEO Tips For Small Businesses

Marketing is an essential component of just about any business. The fact is, to effectively position your business in the marketplace, you need to implement various marketing methods to do so. Because an increasing number of consumers are now utilizing the Internet to find products and services they need, it has become even more important to focus on getting your website ranking well on the search engines. Without a high ranking website on the search engines, you are likely not going to experience as great of results as you would with high ranking websites. Below, we will be going over some of the best ways to get your website ranking higher in the search engines with search engine optimization.

Tips For Small Businesses:

1. Optimize Your Website.

The first and most important thing that you are going to want to do is try to optimize your website with Naples SEO. You want to optimize the on page aspect of your website because search engines use your website and the content on it as key markers to determine where to rank your website and for which keywords and key phrases. Therefore, if your on page optimization is not up to par, you are likely not going to experience as great results as you would if it was excellent. There are little things that you can do to optimize your website such as work on the headers, the body of the content, make it more relevant, and more. By optimizing the on-site content, you should be able to experience much better results overall with your strategy.

2. Include Keywords.

Another thing that you are going to want to do is make sure that you include all of the right keywords and key phrases into your content. You want to make sure that you include the right kinds of keywords and key phrases into your content that are going to get your content viewed on the web. Without the right keywords, your content is not likely to rank well on the search engines. The best way to choose the right keywords is going to come down to doing the right amount of keyword research and seeing what keywords are going to provide you with the best marketing and ranking potential. Ideally, you want to try to find and choose keywords that are not only relevant to your content, but that they are going also to attract the right kinds of traffic to your content.

3. Include Photos and Videos.

Another thing that you are going to want to do to really maximize your chances of ranking well on the search engines is focused on implementing a good amount of videos and photos on your website. By doing this and by ensuring that the videos and photos are highly optimized, you should be able to maximize your rankings very easily. Believe it or not, but videos and photos are some of the best and easiest things to get ranking high on the search engines not only because there is less content out there competing for them, but also because people love to look at and find videos and photos on the Internet. Therefore, it can be a great way to minimize the competition for the same target market.

4. Link Building.

Another thing that you are going to want to do to optimize your website using expert SEO services to rank well in the search engines is to make sure that you have a solid link building strategy in place. While you do not want to spam your links or have poor quality links all over the Internet, you do want to have some form of link building strategy which will allow you to be able to achieve great results with your link building efforts.

5. Online Reviews and Reputation Management.

Another important thing that you are going to want to do when it comes to building your rankings and getting your website to rank as high as possible is to focus on your reputation online. You want to focus on your online reputation because a lot of people are going to use it to base their purchasing decisions. As a result, if your reputation online is negative, even if you are the best company in the world with superb in person customer service, you are likely going to be perceived negatively by prospective clients. Therefore, you want to make sure that you are not only claiming all of your review properties on the Internet but also that you are focusing on responding to user reviews on them. This is going to show search engine crawlers that you are an active website owner and they can trust your content.

Overall, there is a lot to consider when it comes to succeeding with SEO. Follow the tips above, and you should be able to do so easily.

Why Most People Need A Lawyer For Scaffolding Accidents

When a company decides to rent scaffolding for the business they are in; they are trusting that that business is providing a safe and secure product. These companies often get them from manufacturers that have gone to the trouble of designing them, creating the components, all of which will be shipped to these rental facilities. Additionally, scaffolding is also sold to major stores where contractors can purchase the scaffolding either through that store, or they may even contact the manufacturer directly. When something goes wrong, such as scaffolding that is not designed properly, it can lead to injuries that can hurt people. This will inevitably result in a lawsuit so that people can receive some compensation. If you have recently had this happen, the following tips will help you find these companies.

What Would Cause A Scaffolding Accident?

There is a multitude of different things that can go wrong with scaffolding when people are injured. Some of these problems are not the result of the manufacturer at all. For example, if they are placed on an uneven surface, or if it was improperly fastened together, these difficulties can arise very quickly. If the caster was not set properly, it might begin to roll. If the diagonal braces were not in place, the structure could collapse. However, certain issues involve the manufacturing and design process that can lead to a multitude of components being created the wrong way, resulting in the lawsuits that can subsequently follow.

The Basis Of Most Scaffolding Lawsuits

The basis of all of these lawsuits is focused upon the construction of the components themselves. There are so many including the end panel, side panels, walk boards, toe boards, and the frames that are used to build the scaffolding up. It is also possible that the snap pin, hinge pins, or the rivet and cotter could have been made improperly. This will cause the entire structure to become unstable, potentially leading to a collapse and injuries to those that happen to be working on this structure. It is also possible that the materials that were used in the construction of the scaffolding were not made from quality materials which led to its collapse. All of this will be addressed by those that will be hired by the attorneys that you choose as they do discovery in order to build your case.

How To Find Scaffolding Lawyers That Can Represent You

The lawyers that you will want to look for are those that advertise that they have worked with people in similar cases. Whether you were injured by a component of the scaffolding, or if you fell because of a manufacturing defect, these are the ones that they can pursue. Evidence must be gathered including images of the scaffolding that has collapsed, and an investigation will ensue. The legal team that you choose should not only have a substantial amount of positive feedback on the Internet attesting to their ability to achieve settlements, but they also need to have the time for you.

Selecting The Best One That Is Currently Available

There will be a couple of scaffolding attorneys and law firms that will have time to help you out. They may also have extraordinary amounts of positive feedback. It’s when you sit down with them and listen to what they have to say about your case with the evidence that you will present, where you will make your final decision. You need to be comfortable with these individuals, and also confident that they will be able to represent you in a court of law properly. It is very likely that a settlement will be reached before a court date being set, but in the end, you should be able to get a settlement and also get all of this behind you.

Falling from scaffolding can cause a multitude of different injuries. All of this may have been prevented had the manufacturer made the components correctly. You may not be able to receive a settlement if this was the fault of the people that put it together improperly, but for faulty components which can be empirically proven, you are likely to receive a settlement for the injuries you have sustained.

How To Find The Best Mortgage Rates Available Today

The percentage of your interest rate is so important when you are getting a mortgage or refinance loan. Just a slight change can mean the difference between something that is affordable, and something that will be cost prohibitive. People that are on a budget that is trying to get the best deal will often search for mortgage rates through many different companies. It is so important to work with these businesses that are not only offering lower rates, but that are very flexible. Some of the problems that people may encounter will include not having good enough credit. Here is how you can find the best mortgage rates that are available today.

Work With A Mortgage Broker

You can work with a mortgage broker starting today by finding them on the Internet. You simply have to submit your information to these professionals, and they will start to go to work for you. They will have contacts with many different lenders, many of which will be willing to provide you with an interest rate that is not only affordable, but they can overlook some challenges that you may have with your credit score. That’s why it is so important to find a reputable mortgage broker, one which has great feedback online for helping people get the home loans that they need.

Find Companies That Evaluate Lenders

It is also possible to find lenders that will be more than happy to work with you by locating businesses that evaluate these companies. They will update this information regularly, making it easy to decide which one will have the lowest possible interest rate, plus you can look at the feedback that people may have posted on these websites. Those that on the websites will also provide their reviews, and this will help in making the right choice. Without these services, it’s hard to know which company is going to provide you with the best solution when it comes to finding affordable mortgage rates.

What People Can Do To Lower Their Rates

People will be able to lower their rates by putting money down on the properties that they are going to purchase. For example, you could pay five points at the time of escrow, and in doing so, you could get a lower interest rate per the agreement that you will work out with these companies. Those that can put a substantial amount down will always have the best options, second only to those that have excellent credit. It is one of the easiest ways to get lower rates on loans, even if your credit score it is not as high as you would like it to be.

Work With Investors

Some investors will lend you the money for homes that you can purchase. They will require a percentage of the amount that you receive when flipping the property or a percentage of the rent that will be collected. Essentially, they are working with people that can find these properties, and in doing so, they can have a steady flow of properties come into their office. It will make it very easy for them to build their portfolio while also providing lending options that may not be available to many people.

These are just a few options to consider when you are thinking about investing in a property. As always, those with the best interest rates, and the best debt to income ratios will get the lowest rates possible. These suggestions will help virtually anyone get affordable rates where they will be able to make their payments. One of these solutions will provide you with an opportunity to get access to reasonable mortgage rates.

Where To Obtain The Latest Ladder Accident Lawsuit Information

Very common accidents that can happen to people that are in the construction industry, or even those that are working on their home, is to fall from a ladder. It is common for ladders to have defects, and when they do, people can be seriously hurt. When this happens, it might be necessary to go to a hospital. However, if it was not your fault, you can have your time away from work, and also your medical bills, covered by a lawsuit that you can file. Some lawyers will provide legal representation for those that have been the victim of a defective ladder. Here is an overview of where you can obtain the latest ladder accident lawsuit information.

How Often Does This Happen?

Statistics have shown that more than 500,000 people every year are treated for ladder-related injuries. This is just in the United States. Of all of those, 300 people die as a result of how far they have fallen. Many of the people that are injured by ladders or scaffolding would not have been if they had been using them properly. Additionally, they may have been working in unsafe conditions, or they simply had an accident where they fell simply by losing their balance. Regardless, lawyers will be able to represent people that have fallen, and there are ways to receive settlements in many cases.

Lawsuits Filed Against Companies For Falling Off Ladders

OSHA recommends that ladders be examined on a regular basis to make sure that they are still functional. If there are ladders that are obviously broken in some way, if they do not have a label stating not to use them, then the company could be liable. Additionally, the ladder may have other problems such as broken portions that cause people to fall, or the entire ladder could come apart. If inspections are not documented, there is always a possibility that this could be used against the company in an attempt to achieve a settlement.

Finding Reputable Ladder Accident Attorneys Is Easy

It is very easy to find these attorneys who can help represent you. It does not matter if it was a defective ladder from the manufacturer, or if you were injured as a result of using a network, they can look at each case independently. On the merits of the information that they can derive from the situation that caused the accident, they may be able to file a lawsuit against the people that were responsible for maintaining that ladder, or they could go after the manufacturer.

How Long Will It Take To Resolve This Type Of Issue?

It’s going to take several months to resolve this issue if it goes to court. That may also be true even if this is going to be a settlement outside of court instead. It takes the time to negotiate, and even more, time if there is a judge where court dates need to be set up. There could be a long battle, but if you do have a good case such as defective ladders produced by the manufacturer, or if it is the result of a lack of maintenance or inspections on the part of the company, it is something that you will likely be able to win.

The ability to represent yourself in this type of case is probably going to be slim. You need to know the laws involving accidents. There is specific paperwork that needs to be filed, and the lawyer needs to have an intimate knowledge of how these cases proceed which only they would know because of doing so many. They can cite other court cases as precedent to use in a trial, or even when they are approaching a settlement outside of court. It is their skill and knowledge of not only the law but how these lawsuits proceed, that will allow them to give you the best possible chance of settling and receiving something. The lawyers that you talk to will all provide you with their best objective opinion as to whether or not this is going to be successful or if it won’t go anywhere at all. That’s why speaking with multiple lawyers that are skilled with ladder accident cases will be able to help you the most if you have been injured from a ladder fall.

Condos vs. Townhomes vs. Single Family Homes

Buying a home is a huge decision for anyone to make. Whether you are considering buying a condo, townhome or a single family home – you need to be sure that you are making a well-informed decision. It is critical to weigh the pros and cons of each style of home. Below, we will be going over some of the differences between them, and we will discuss some of the advantages of each. Hiring a real estate agent could also make it easier.

Condos vs. Town Homes vs. Single Family Homes:

Benefits of Single Family Homes:

1. Bigger Yards.

Typically, when you invest in a single family home, you are going to be able to enjoy a much larger yard than you would ever be able to get with a smaller one. Single family homes typically have larger yards than the homes that are attached. In fact, a lot of townhomes and condos don’t have any sort of yard at all. Typically, these homes share some ‘common area’ which is to be used by all of the owners.

2. No One nearby or Attached.

Another good thing that you are going to get when you own your single family home is the ability not to have to share any wall or floor with another family. Because you are not going to be attached to any other building or home, you do not have to worry about being too loud, listening to music or the television, or anything else. You also don’t have to worry about your neighbors waking you up or disturbing you.

3. Better Privacy.

Another advantage that you are going to be able to enjoy when you invest in a single family home is the ability to have much more privacy. Because you are not going to be having to share the space with others, you will be able to relax knowing that no one is going to enter or interfere with your privacy. When you are so close to another home, you are going to have to deal with some inconsistencies when it comes to your privacy.

4. More Room.

Another advantage that you are going to get when it comes to having a single family home is the ability to have a lot more room that you can use for storing things and simply utilizing in other ways.

5. Expandability.

When you own your home, not only are you going to be able to have much more room to utilize in your home, but you are likely going to have a lot more expandability options if the need should arise. Whereas, when you invest in a condo or another attached style home, you are going to have to work with what you get from the start.

Advantages Of Condos and Town Homes:

1. Lower Maintenance.

One of the biggest advantages that you are going to be able to enjoy when you invest in condos or town homes is the ability to have much less to worry about. Because the home is going to be smaller, you are going to have less of a house to take care of. Also, a lot of these communities have their landscaping companies, pool cleaners, and more. Therefore, you will have much less to worry about overall.

2. More Affordable.

Another advantage of investing in one of these styles of homes is the ability to get a home at a much more affordable and cheaper price than you would be able to purchase a single family home for.

Overall, there are plenty of pros to each type of home. The best choice is going to depend on your budget and needs.

Many Advantages Of Pay Per Click Marketing

Over the years, PPC marketing has emerged as one of the best ways to market your business online. However, there are a lot of misconceptions online regarding the viability as well as the effectiveness of this method of getting traffic to your business. In simple terms, pay per click marketing is a model of marketing where advertisers pay for each click. Advertisers design their ads, and when users click on the ad, they need to pay to the advertising network.

One of the most common examples of PPC advertising is the ads you see on the top of the search results on search engines. While there are a lot of other networks that allow advertisers to buy advertising on pay per click basis but search engines remain the biggest force in the pay per click advertising world. While it is one of the most effective ways to get traffic at a low price but the advertising campaign needs to be designed in the right manner to be worthwhile. A PPC advertising campaign is worth it only if the average price you pay for a click is less than the profit you make from the traffic sent by the pay per click advertising network.

One of the biggest benefits of investing in pay per click marketing is that it can send traffic right away. You just need to spend money to get top placement and get your business seen by thousands of potential customers. For instance, you can open an account with Google Adwords and start advertising your business at a very low price. In fact, Google Adwords, as well as various other pay per click advertising networks, usually offer coupons to new advertisers to let them try their platform and understand its advantages.

Investing in PPC advertising is like opening a tap of targeted traffic. Another big benefit of investing in PPC advertising is that it is also nimble. While there are some other ways of marketing such as investment in social media marketing or search engine optimization but the results can take months to show. On the other hand, PPC advertising is quick, and you can modify your campaign on the fly to get high-quality traffic in case you are not getting the traffic quality you expected.

However, it is important to keep in mind that PPC advertising can get costly quickly if the advertising campaign is not set up in the right manner. Advertisers can lose a lot of money by getting caught up in a bidding war over particular keywords which affects their return on investment. Similarly, the keywords for which the advertisements are shown on the advertising networks also need to be chosen carefully in order to preserve the advertising budget. For information regards to PPC Marketing visit GGG Marketing in Naples.

While PPC advertising is great for businesses, it is important that you shouldn’t rely on PPC advertising alone to get traffic. It should be part of your overall marketing mix, and you should also invest in various other platforms to get high-quality traffic to your business website.

As far as PPC advertising is concerned, it is considered best for individual campaigns such as a short-term campaign for a new service or product or a special issue. For instance, many advertisers use PPC advertising to generate buzz for a period of time when they launch a new project.

PPC advertising is also great for direct response business where the visitors can buy a product or service directly from the website. PPC advertising is used by various e-commerce stores where they get cheap targeted traffic from search engines for the products or services they sell on their website.

PPC marketing is also helpful for search engine optimization as well as social media marketing as it allows generation of keywords that attract high-quality traffic. In fact, many search engine optimization agencies run Adwords campaign for a short period to determine the viability of certain keywords before they begin their own search engine optimization campaign.

There is a lot of competition in the PPC advertising as there are thousands of advertisers in every business niche and getting high-quality traffic at a low cost is a challenge. Therefore, it is important that you invest in resources where you can learn more about PPC advertising and learn to take advantage of the opportunity offered by PPC advertising.

To make the most out of this opportunity, it is important you learn how to track conversions properly. There are some free as well as paid resources available online that can help you properly track your PPC advertising campaign. So, make sure to learn everything about conversion tracking to get the most from your PPC advertising budget.

Overall, PPC advertising can make you a lot of money, but it is important that you learn how to use it properly to stay a step ahead of your competitors. You could also use other marketing options like content marketing.

7 Tips for Building an Effective Content Marketing Strategy

As you launch your web presence, it’s crucial that you spend some time planning out your content marketing and SEO strategy. “Content” is everything about your business that visitors read or consume, including video, articles, and audio.

This article will review some tips for building an effective content marketing strategy for your business, including the following:

Create Value-Focused Content
As you begin to add content to your website, it’s essential that everything you create is customer driven and of high value. Your goal is to leave your site’s visitors craving more, instead of wondering what they got out of reading or watching your content. Spend time creating the best possible content that you can, and it will reap the rewards for you over time.

Set Content Goals
Spend some time planning out content creation goals for your website and its growth. Each month, set goals for the amount of content you’d like to create, where you’d like to have it published or shared, as well as how many social media shares and followers you’d like to build.

Over time, you’ll find that having these goals will help you to build your online business much more quickly than if you’d simply set the business up online and then expected it to grow all on its own. Setting individual goals to strive toward allows you to constantly stay on top of how much progress you’re making toward your goals.

Choose Skilled Content Creators
Quite quickly, especially if you’re building more than one website, you’ll find that you’re not able to keep up with your content needs. Once this happens, you’ll need to look into hiring professional content creators to help you generate the writing that you need for your site.

Choose skilled content creators who are used to writing about the topic, so that everything you have created is of excellent quality. This will help you produce the work that you need while ensuring that it’s of the caliber you want.

Plan Your Editorial Calendar Carefully
As your site grows, take the time to plan out your editorial calendar thoroughly. Followers will begin to visit your network of sites on the same day of the week for new posts, and your publishing schedule will matter quite a lot. If possible, get ahead of this schedule by publishing several weeks in advance, so that even if you fall behind, you have several blog posts “banked,” buying you some flexibility. By planning in advance with a calendar in front of you, you can also write or order posts that are based on the seasons, specific times of the year, or holidays.

Promote Your Work Effectively
It’s also essential that as your blog and websites grow, you promote the work that you’re doing online effectively. Link back and forth between your sites, promote your sites on other sites about the same topic, and participate in blog carnivals and giveaways whenever possible. These types of link building activities will help build the rankings of your site so that you can grow its rankings in the search engines and secure its reputation in your niche. A little bit of time invested weekly in promoting your work will help grow your site quite a lot over the course of a year.

Manage Your Social Media Presence
Take the time to set up social media accounts when you launch your site and spend a little bit of time each week posting to social media during your free time. At first, this will only take a little bit of time and can be done with your other activities, during your lunch hour, or while you’re on the subway. As your site grows, you may need to hire a professional to manage your business’s social media accounts and profiles to ensure that this part of your online world is handled correctly.

Respond to Consumer Comments
If consumers or site visitors are commenting on social media or your blog, be sure to take a few minutes and answer them. It helps to show other visitors to your site that you care about their opinions. As your site grows, you won’t be able to answer every inquiry, of course, but you can add a Frequently Asked Questions page to your site, and you can individually answer any especially significant questions or any questions that stand out as unusual or pertinent to current events.

Content marketing is all about telling the story of your business, as it relates to your visitors and potential customers. Your content helps your customers relate to you, and the marketing strategy you use is a crucial part of that. You could also check out other marketing strategies such as Pay-per-click marketing. Using these tips will help you succeed as a content marketer so that you can build your online business as successfully as possible, growing it bigger and better. Even the biggest online businesses had to start somewhere.

Atoms Express

ATOMS is a plug-n-play electronics construction system that enables
people to build things that do amazing things.

We ran a successful Kickstarter Campaign in fall of 2012, and ATOMS will ship this September. Stay up to date with what is happening in our office by visiting ATOMS University.

What Are Atoms Express Toys
ATOMS are “smart” building blocks that give kids of all ages a chance to build things that can do amazing things, and ATOMS are designed to work seamlessly with other toys and materials.
Why ATOMS?

With ATOMS, the only limit to what you can build is imagination. Creating interactive creations with ATOMS is easy and fun, so kids don’t even realize they’re developing lifelong skills. Simply connect a sensor, motor and action “brick” together and see what they can do! Not only can kids easily create amazing things with ATOMS, our building blocks are smart device compatible -allowing builders to control and interact directly with the things they make. ATOMS are durable, work with other toys, and make technology, science and even engineering accessible to all.

ATOMS aren’t just for kids.

Adult Maker using atoms

These tech-toys are powerful enough for a professional Maker. Truly, anyone who wants to build cool things with technology will love what ATOMS do.
Why Parents Love ATOMS

Parents can use ATOMS to encourage kids to learn about how things work, why they work, and inspire creativity. The goal of ATOMS is to require minimal investment (time and money) from a parent so kids can take the reins and let their imagination go wild. Plus, parents can snag ATOMS for some of their own projects and get in on the fun, too.
Why Teachers and Schools Love ATOMS

One of the main goals of ATOMS is to foster the next generation of creative builders and inventors through play. ATOMS can be used in the classroom to learn about technology, engineering, science, and develop problem solving skills. They are durable, affordable and can be used with a wide array of materials.
Why Kids Love ATOMS

Kids love to build things and are increasingly drawn to interactive products (like tablets and smart phones). ATOMS bring both of those interests together in smart play that’s loaded with cool technology to ignite a child’s creativity and inventiveness. There’s no limit to what they can make (like a stuffed animal that talks and moves or magic wand that turns off the lights). ATOMS helps kids to create things as fast as they can imagine them and with the Bluetooth Smart Brick, kids can interact directly with their creations!
Why Adults Makers love ATOMS

ATOMS build seamlessly into projects and turn DIY creations, prototyping and one-offs into a plug and play experience instead of a lengthy design, coding and engineering exercise. Beyond DIY projects, grown up’s can get in on the fun too. (How about tricking out and driving a toy truck or pranking a coworker with a paperclip explosion?) We know kids aren’t the only ones who’ll love what ATOMS can do for them.
About the Creator

Michael Rosenblatt has created ATOMS out of the growing Boulder, CO startup scene. He is a graduate of MIT and Carnegie Mellon and has spent time at Apple creating the iPod and the iPhone. He’s a lifelong builder that wants everyone to have the opportunity to build things.